Jiangcheng City's Big Four Commercial Vehicle Giant Discusses Industry Transformation


The 2014 (Fifth) Global Automobile Forum (GAF2014) was held at the East Lake International Conference Center in Wuhan from the 16th to the 17th. This is the second time that the Global Automobile Forum was held in Wuhan, Jiangcheng.

This year's Forum has significantly improved the number of participating companies, the enthusiasm of the government and related organizations, the presence of international guests and the scale of overseas media coverage. According to statistics, there are 1,005 Chinese and foreign guests from 18 countries including the United States, Canada, the United Kingdom, Germany, Italy, Russia, South Korea, Japan, Singapore, India, and Pakistan, and 21 provinces and cities across the country (more than 200 of them are foreign nationals. person). During the entire forum, there will be 16 conference sessions, 8 press conferences, 78 authoritative lecturers (including 45 domestic speakers and 33 foreigners), multinational governments and business delegations to attend the meeting.

The Global Automotive Forum is sponsored by the Automotive Industry Committee of the China Council for the Promotion of International Trade. In the context of the success of the previous four global auto forums and it has ranked among the top ten most influential conferences in China, the forum’s organizing committee’s multinational organization team has Great enthusiasm was devoted to the topic design, link organization and event arrangement of this forum. With the adjustment of China's economic structure and the increase in transformation and upgrading, the transformation and upgrading of the automobile industry has entered a critical period. How to accelerate the realization of industrial transformation and upgrading requires the unified awareness and concerted action of the entire industry.


The theme of this forum is "The wisdom and vision of China's auto industry transformation and upgrading", focusing on the following hot topics: determination and action of China's auto industry transformation and upgrading, "thinking out" to think again, the Internet "impact" the traditional auto industry, China Commercial Vehicles: Market Demand Transformation and Corporate Innovation, Corporate Competitiveness Enhancement, Automotive Finance, Vehicle Connectivity and Self-Driving Vehicles, Transformation of China's Automobile Dealers, Environment, Energy Saving and New Energy Vehicles, New Perspectives in Automotive Design, New Thinking, China The path of transformation of auto parts suppliers, the role of capital markets in the growth of the auto industry, the future of the auto industry, etc.

In the discussion at the sub-forum session “China Commercial Vehicles: Market Demand Transformation and Enterprise Innovation”, Huang Gang, General Manager of Dongfeng Commercial Vehicle Company, Cao Jianwei, Assistant President of Yutong Group, and Mike Lamb, General Manager of Dongfeng Dana Axle Co., Ltd. Michael Lembke and Andreas Schmitz, general manager of Wuhan Smith Trailer Co., Ltd., conducted in-depth discussions on the changing needs of China's commercial vehicle market and how companies should innovate.

Huang Gang: three in transition to deal with three major changes <br> <br> just seems, China's commercial vehicle market is undergoing profound changes in demand, general manager of Dongfeng Commercial Vehicle Company Huang. First, as China’s truck market demand gradually grows steadily from the high-speed growth of the past decade, even within the next decade, market demand will decline; Second, the public concern and the social environment and safe energy, etc. The problem will bring new requirements to the entire automobile's product technology, etc. Third, the customer's own changes, the transportation industry is undergoing profound changes. In the past, the service of commercial vehicles in China was highly fragmented, and the customers were individual users. Now more and more logistics companies are growing, which also benefits from the drive of e-commerce, leading to rapid growth of the logistics industry. From the trend of decentralization to intensification, the demand for products and services will be even higher.

Against this backdrop, Huang Gang believes that China's commercial vehicle industry will face three transitions: 1. The approach to enterprise development must shift from the extensive style of the past to the connotation. China's truck market is dominated by heavy trucks. We are the world's largest truck market. Even if we decline in the future, it will still be the largest scale in the world. Under such a scale, we must be able to adapt to the constraints of energy and environmental protection, so we must take the road of connotative development. 2, product quality and price increase; 3, from a car manufacturer to become a provider of transport solutions, not only to provide customers with a product, but also to provide him with the appropriate service solutions.

Cao Jianwei: Bus <br> <br> facing cross-sector competition in Yutong Group Assistant President Cao Jianwei it seems, in the past two years, changes in the structure of the passenger car market is normal, it is impossible to maintain high and stable growth of the past. It is mainly the passenger car market that is closely related to the national economy and is affected by the speed of economic growth, the adjustment of the industrial structure and the consumption habits of people.

Cao Jianwei said: “Now we can feel two things: 1. The replacement of long-distance passenger transport by high-speed rail and private cars is very obvious, we can look at Europe and the United States, we may know the situation after five years. Now the changes are not facing the industry. Internal competition, but a cross-industry competition, but also brings some changes in technology, such as the increase in demand for high-speed rail city’s tourism structure.2.The opportunity is driven by the country’s strategy based on environmental protection and urbanization, especially the new The energy bus drive has been very important in the past two years."

Cao Jianwei further pointed out: "In order to achieve sustainable development, we must do our work in two aspects. First, we must devote ourselves to technological innovation to meet the higher operational efficiency requirements of our customers. Second, new energy products, just 13 years ago In the initial stage, a total of less than 3,000 units were sold, and this year's market is not very big, but the growth in the later period is very large.We are trying to use new products to develop new markets.In the past five years, due to the country's encouragement and attention New energy vehicles are creating a new market."

Lan Muke: go abroad must understand local needs
<br> <br> general manager of Dongfeng Dana Axle Co., Ltd. MichaelLembke view that further urbanization trend will not change, this will bring changes in market structure, we predict the future Four to ten years, the growth of new vehicles is very fast. There are many cities in Europe. Their heavy trucks are transported outside the city. There are also some light trucks and electric trucks that are transporting and transporting between cities. This trend may occur in China.

He also stressed that in order to go to foreign markets, it is very important to understand the needs and trends of local countries. When developing the international market, China needs to seek the support of multinational suppliers.

Smith: into China a little late
<br> <br> Smith, general manager of Wuhan Trailer Co. Andres Smith AndreasSchmitz think, time to enter the Chinese market a bit late. The semi-trailer market in China is still relatively fragmented. In the future, the company's scale can reach 20,000 vehicles a year. This process is not mainly driven by the government but is mainly driven by markets and products. We must use our advantages to bring reliable products to China and meet local needs. We must communicate with local customers, have a product display, and receive feedback from customers. We need to establish a communication channel. When listening to customers, you will feel that doing so is right. This is what we really want.

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