Chinaâ€™s tire exports often face â€œdouble reverseâ€ investigations. Wang Feng, Chairman of Fengshen Tire Co., Ltd. expressed his opinions. â€œWe must take effective measures to actively respond and implement differentiated competitive strategies based on the maintenance of cost-competitive advantages.â€
Fengshen Tire Co., Ltd. Chairman Wang Feng
Today, a number of countries in the world, including Australia, Brazil, Peru, and Egypt, have launched anti-dumping investigations on the export of Chinese tire companies. Industrial upgrading has become the direction of Chinese tire companies.
As a listed company controlled by China National Chemical Corporation, Aeolus Tire focuses on the R&D and production of Chinese tire products for 50 years, and has accumulated the power to achieve the â€œqualityâ€ improvement of Fengshen tires. In recent years, Fengshen Tire has gone ahead of other Chinese tire companies in the process of internationalization. â€œWe hope to create national brands, not just simple sales of products, but we also need to participate in international competition,â€ said Wang Feng, chairman of Fengshen Tire Co., Ltd.
In the fiercely competitive European market of the tire industry, under the premise that the big brands such as Michelin and Princeton accounted for 80% of the market, Fengshen tires actively expanded the European market and currently has 3% market share in Europe. "Technology Upgrade", Aeolus Tyres has successfully gained a share in the European market.
Since the 1980s, Fengshen Tire has become a partner of Dongfeng Motor. Until 2014, it has been a strategic supplier for Dongfeng Commercial Vehicle Company for 14 consecutive years. Last year, for the first time in the world-renowned sailing event Volvo Ocean Race, the world-class sailing team formed by the Chinese company Dongfeng Commercial Vehicle Company appeared. The team was jointly supported by Fengshen Tire and the Shiyan City Government in Hubei. Fengshen Tire, as a strategic partner of Dongfeng, provided support for the competition as a useful attempt to display the image of Chinese companies and achieve brand breakthrough.
The Volvo Ocean Race, known as the Everest of the Seafaring World, is currently the most influential and challenging offshore sailing competition in the world, and it is also known as â€œF1 at seaâ€. The event is held every three years and has been held for 12 times. On January 27, 2015, the â€œDongfengâ€ sailboat assisted by Fengshen Tire made its first approach to the finish line in Sanya and won the third stage of the 12th Volvo Ocean Raceâ€”Abu Dhabi to Sanya Stage winner, this is undoubtedly a day in the history of Chinese sailing.
Nowadays, Aeolus Tire knows well how to participate in international competition. The promotion of brand awareness and reputation is particularly critical. Wang Feng said: "This time, Fengshen and Dongfeng represent Chinese companies and join hands to challenge the Volvo Ocean Race. It is also a brand-new approach jointly created to enhance China's national image."
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