Recently, the reporter learned from Yangzhong Development and Reform Commission that the State Ministry of Industry and Information released the first pilots of a total of 22 regional brand construction projects in the industrial clusters. Yangzhong won a seat in the "Made in China" large platter - Engineering Electric Industrial Cluster. A fax in the Ministry of Industry and Information, the reporter saw: a string of well-known distribution of the list of cities across the country cluster brand, and Yangzhong Electric Engineering adjacent to the Haining Development Zone leather fashion industry.
Yang Xianzhong, deputy director of Development and Reform Commission by letter told reporters: "Yangzhongzhi made possible" embedded in the "Made in China" big platter, becoming the country's pilot cluster industry, and Yangzhong profound heritage and brand influence are closely linked - Yangzhong 332 square kilometers, each town, village has the shadow of engineering electrical, the island has a total of engineering and electrical and supporting more than 2,000 enterprises, covering every corner of urban and rural areas, of which nearly 200 above-scale enterprises in the national engineering electrical industry market Possession rate of 20%, many years ago is the famous "Project Electric Island." In recent years, Yangzhong "smart electrical" practical transformation is becoming "Yangzhongzhizhi" an upgraded version. Core competencies to get rid of "embarrassing wine table"
Yangzhong opted for engineering and electrical engineering in the practice of manufacturing. However, after the formation of a highly industrial agglomeration, he frequently encountered troubles - orders are king, competition of similar types and prices are tipped off. In the face of the development difficulties, high-quality key enterprises in Yangzhong have been transformed and established The new economic model: the scientific and technological innovation, brand building as a cluster industry's core competitiveness.
According to Yangzhong Development and Reform Commission by letter introduction, the difference between the two modes is that: the former can often finalize the order at the wine table, companies rely on its unlimited supply and marketing staff and "sales staff"; the latter put the core competitiveness To "outside the wine table", through technology innovation to make the brand the most ace of their own "salesman."
Daquan Group practiced the strategy of "diversification, branding and internationalization" and achieved the global market transformation in both Chinese and English "Daquan" this year with the goal of building a world-famous brand. CLP Electric pursues "zero-defect" pursuit To every detail of the production process, awarded by the State Administration of Quality Supervision "China Famous Brand." At present, Yangzhong Engineering Electric has 2 "China Top Brand Products", 31 "Jiangsu Famous Brand Products", 3 "China Well-Known Trademarks" and 35 "Famous Trademarks in Jiangsu Province". Nine products have been exempted from the national inspection. Hannover, Germany, "witnessed" what
April this year, Daquan Group in the world's largest and most influential international top industrial exhibition - Hannover Messe Germany exhibited inverter, ring counter, medium voltage circuit breakers and a series of self-developed smart electrical products, Attract visitors from all over the world to discuss in Daquan's booth to express their intention of cooperation.
As the first enterprise in Yangzhong to look at the world from an open-minded perspective, Daquan Group has participated in the Hannover Messe for more than 20 years since 1990. But the difference is, from last year, Daquan from the visiting "spectators" turned into "exhibitors", this year is the second appearance of "exhibitors."
At the beginning of the Hannover Technology Fair in Germany, the Encyclopedia shocked a huge "more and more can not read". In order to narrow the gap with foreign advanced manufacturing, Daquan selected the first joint venture and cooperation between the well-known European electric company Möller in Germany and owned the most advanced equipment and core technologies at that time. Since then, Daquan has also conducted joint technical cooperation with Germany's Siemens, Sunshine Lighting, Eaton, AZZ and Swisscel, and other internationally renowned electric companies such as ABB and Schneider. Seven joint ventures and cooperation have been set up Enterprises, and in one fell swoop to become the leader in the domestic industry.
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