In the era of new LED lighting, all traditional lighting companies must have a return to zero mentality, learn to subvert themselves, put down the shelf, and reintegrate into the industry melting pot. In technology research and development, learn and accumulate with a modest heart; in channel development, close to the channel, approach the dealer; in the integration of resources, you need to correct your own posture. Because LED lighting will change the traditional lighting pattern, even subverting or partially replacing the latter.
LED lighting in the past six months, the channel is very lively. Emerging faction Yiguang Lighting and Teyoushi Optoelectronics launched a strong offensive; Dongdeng Lighting, which is dominated by outdoor lighting and supported by foreign sales, is not to be outdone, and the channels are constantly moving; while TCL lighting and beautiful lighting are also re-energized. Departure, to regain the momentum of the country to enter the market.
In the face of the siege of these enterprises, the traditional lighting giants also began a counterattack. We have seen that in the past few months, traditional giant companies represented by Foshan Lighting, Snowlight, Delta Lighting, Daming Lighting, and Sunlight Lighting are also promoting LED lighting.
Brand awareness, channel base, and circulation system management experience have become the great advantages of traditional lighting companies. This has become the basis for their flaunting and renewed glory, but it should be understood that these alone cannot protect themselves. The decline of Nokia and Motorola has revealed that such a signal brand and channel are not omnipotent.
The author believes that in the era of new LED lighting, all traditional lighting companies must have a return to zero mentality, learn to subvert themselves, put down the shelf, and reintegrate into the industry melting pot. In technology research and development, learn and accumulate with a modest heart; channel development should be close to the channel and approach the dealers; in terms of resource integration, it is necessary to correct itself. Because LED lighting will change the traditional lighting pattern, even subverting or partially replacing the latter.
The first success is relatively easy, but the second is not easy, because it cannot be returned to zero. Li Yang, the founder of Crazy English, once said: The mentality must be zero! Don't take yourself too seriously! I have nothing to say!
At this stage, it is imperative to regard yourself as a primary school student or a traditional lighting company or even a giant traditional lighting company. This mentality orientation refers to returning to a primary school student from a college student or even a graduate student. Of course, this is very difficult. Even some companies are unacceptable and think that they are very powerful and very remarkable. But this is the market economy, and this is competition. In the past 30 years, Hedong, 30 years in Hexi, a well-known brand like Kodak, which has been in existence for hundreds of years, will go bankrupt, not to mention a lighting brand that has experienced up to 30 years.
The zero-return mentality requires companies to be addicted to the performance of the past traditional lighting era, and to adjust themselves to adapt to new changes. In the field of traditional lighting, many companies are already the best, but in terms of LED lighting, they also need to actively explore with a learning attitude. Just as on the occasion of its 20th anniversary, Aox Lighting has proposed a second entrepreneurial route in the face of the LED era. By accelerating the upgrade and transformation, it has vigorously promoted the construction of lighting and LED channels, with a view to leading the market trend. Aox Lighting can position itself in the field of LED lighting to start again with a modest attitude. We also expect more traditional lighting companies to meet the LED lighting era with a return to zero mentality.
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