Horse brand tires have established a partnership with GMAP Shanghai, a subsidiary of CallcreditInformationGroup, which provides market services.
It is understood that this leading German tire manufacturer aims to become one of the top tire manufacturers and suppliers in China in the next five to six years by actively expanding its retail network. It has selected network planning expert GMAP to help the company conduct Chinese market analysis and BestDrive store site selection.
The BestDrive storefront of Horse Tire is a larger car store dedicated to providing a wider range of car service and maintenance for high-end consumers. The development of this model is not only a major plan for the rapid development of Ma brand tires in China, but also an important step in establishing business in the Chinese retail market, especially in the service sector. In addition, the company plans to expand its retail network by adding more than 100 stores each year starting in 2016.
GMAP Shanghai has more than 25 years of global network planning experience and a team of local analysts to help retailers make more informed decisions in the Chinese market through the use of advanced geo-modeling tools and data.
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