At 10:00 a.m. yesterday morning, the Yellow Crane Hall at the East Lake International Convention Center shrouded in mist shrieked with applause. With the brisk symphony, a spectacular "wedding ceremony" was being held.
Representatives of China Dongfeng Motor Group Co., Ltd. and Renault of France, both signed a contract for the joint venture of Dongfeng Renault Automobile Co., Ltd., signifying the formal marriage of Dongfeng and Renault, and the ten-year “love†long-distance race has become a positive result.
Investing about eight billion in each half
When I have long hair and waist, juveniles are good for me. Using this sentence to describe the joint venture between Dongfeng and Renault is more appropriate. Since 2004, Dongfeng and Renault have reported joint ventures. If Renault is seen as a young girl, it will be a long hair and a long time after nine years.
As a result of fate, the two parties finally come together. According to the contract, Dongfeng and Renault will jointly invest 7.76 billion yuan to form Dongfeng Renault Automobile Co., Ltd., and the investment ratio will eventually account for 50% each. Dongfeng Renault set up a vehicle factory in Wuhan. Its production and R&D base is located in the Golden Port Industrial Park in Wuhan Economic and Technological Development Zone, covering an area of ​​95 hectares.
According to reports, the planned production capacity of the new plant will be 300,000 vehicles a year, of which the first phase will achieve an annual output of 150,000 vehicles and 150,000 engines. The vehicle factory includes five major workshops for stamping, welding, painting, assembly, and resin, and supporting facilities. The engine factory includes the casting and machining of the cylinder block and cylinder head, engine assembly, testing, and corresponding auxiliary facilities. The first SUV products put into production will be launched in the first half of 2016 as soon as possible.
In 2013, Renault’s total domestic sales in China are expected to be around 30,000. After the establishment of Dongfeng Renault Co., Ltd., Renault will substantially enter the world's largest automotive market through localized R&D, procurement, production, sales, and service.
“The dealer network will be gradually expanded to around 120. By 2018, 20% of Renault’s global sales will be realized in China.†Although the new plant will take two years to build, Renault’s chairman and chief executive card Los Ghosn, has been imagining the bright prospects of Renault's rapidly growing production and sales in China.
It is understood that the two sides also plan to build a second factory in Wuhan around 2017, increase the total production capacity to 300,000 vehicles, and introduce 600,000 engines at the same time.
Nine years of love results in the formation of the "Golden Triangle"
In 1999, Renault and Nissan formed an alliance to build the third largest automotive group in the world. In 2003, Dongfeng and Nissan entered into a joint venture to establish Dongfeng Motor Co., Ltd., the largest automobile joint venture in China.
Reynolds of the year was the “prostitute†who pursued the crowd in the Chinese market. Wuhan, Guangzhou, and Shenzhen were eager to negotiate with them. When Dongfeng and Renault went to the nearest, the Wuhan Development Zone had even measured the construction land for the joint venture plant.
However, Renault has not been able to make a decision and has missed the "golden decade" of rapid development of China's auto industry. In 2003, the annual sales of Chinese auto market was only 3 million, and in the first 11 months of this year, it has approached 2000. 10,000 cars.
Moreover, with the rigorous upgrading of the approval of new automobile projects by the National Development and Reform Commission, Dongfeng and Renault have been forced to make detours. In 2012, Dongfeng Group acquired the entire equity held by China Sanjiang Aerospace Industry Group in Sanjiang Renault Automobile Co., Ltd., located in Xiaogan. Dongfeng Renault has obtained production qualification. At present, Sanjiang Renault Automobile Co., Ltd. has been reorganized and will be moved to Wuhan. The original production line will be handled separately.
It is reported that Renault's global vice president and general manager Jacques Daniel, will serve as the president of Dongfeng Renault; Dongfeng's former legal and securities affairs department and capital operations department head Hu Xindong, served as vice president.
“This is an important measure for accelerating the international development of Dongfeng Group.†Xu Ping, chairman of Dongfeng, said that the implementation of Dongfeng Renault project, the formation of “Golden Triangle†of Dongfeng, Nissan and Renault, will jointly create three major brands: Nissan, Infiniti, and Renault. .
At this point, Dongfeng has also become the longest automobile company in China's joint venture chain. It has established joint ventures with nine major brands including Citroen, Peugeot, Nissan, Honda, Kia, Infiniti, Renault and Volvo.
Two big fist products opened the market gate
The last "golden decade" has passed away. How do you grasp the next "golden decade"? Dongfeng and Renault are optimistic about the cooperation between the two sides. SUVs and new energy products will become the stepping stones to open the market.
According to reports, the construction of the new plant will be synchronized with the construction of Dongfeng Renault R&D Center to meet the needs of simultaneous development and localization of joint venture products. The R&D center will also undertake the joint venture's R&D of independent products and the introduction of new energy automotive products.
Renault has an inherent advantage in our province: Dongfeng Nissan's factory in Xiangyang has been on the ground for many years, and Wuhan is also in the radiation radius of its technology and component production. With Nissan's cross-brand resource sharing, Dongfeng Renault can quickly build R&D, procurement, and manufacturing. Full chain capabilities such as sales and service, and gaining the advantage of efficiency and cost.
"I hope that the Chinese market will become more and more strict with regard to emissions, so Dongfeng Renault will be more competitive." Carlos Ghosn is confident in Renault's new energy technology. Today, the carbon dioxide emissions of Renault's common models have dropped to 116 g/km, and the performance of the powertrain system has also increased dramatically. The next step is to produce zero-emission electric vehicles in China.
Wuhan production capacity will break 2 million
“The localization rate is over 85%, providing at least 2,000 jobs.†This is Carlos Ghosn’s commitment to Dongfeng Renault.
After the Dongfeng Renault plant settled in the Golden Port, it is only about 10 kilometers away from the two companies, Shenlong and Dongfeng Honda, and faces Shanghai GM Wuhan Base across the river. In the south gate of Wuhan, Junkou Junshan, Hanyang Golden Pass and Jiangxia Jinkou have formed a three-way destination.
At the same time, Wuhan will have 9 passenger car factories and become the largest city in the country for passenger car factories. Among them, the annual production capacity of the three major plants in Shenlong totaled 750,000 units, and the total of Dongfeng Honda's two bases totaled 480,000. The Dongfeng Passenger Vehicle and Dongfeng New Energy Plant totaled approximately 400,000 vehicles, together with Shanghai General Motors and Dongfeng Renault respectively under construction. 300,000 vehicles, with a capacity of 2.23 million vehicles.
If we add Xiaolong, Yangzijiang and other small-scale car companies, Wuhan's long-term planning for a capacity of 3 million vehicles is only one step away.
At present, Wuhan sells 753 cars on average, 1,000 people owns 166 cars, and the average speed of the main downtown area is 23 kilometers. This group of consumer market data also allows the industry to see the growth potential of “Oriental Detroitâ€. Wang Bin, deputy secretary-general of the Wuhan Automotive Industry Association, said that the output value of the city’s auto industry will approach 200 billion yuan this year, and automobile production and sales will directly resolve the employment of about 200,000 people, and indirectly drive nearly a million people in automobiles and related employees.
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Dongfeng Renault Events
In 2003, Dongfeng Corporation and Nissan Renault signed the establishment of Dongfeng Nissan Co., Ltd., at the same time, Dongfeng and Renault’s future joint venture will be written into additional terms.
In 2004, Dongfeng and Renault announced for the first time that they would form a joint venture company. However, the project was suspended due to differences in the location and other issues.
In 2011, Dongfeng and Renault joint ventures were put on the agenda.
On May 22, 2013, the Dongfeng Renault project was approved by the Ministry of Environmental Protection, and Renault's localization process accelerated.
On May 31, the SASAC approved the transfer of state-owned equity of Sanjiang Renault Automobile Co., Ltd.
In early June, Dongfeng handled the registration of Dongfeng Renault with Sanjiang Renault, and the Dongfeng Renault joint venture was officially approved.
On December 2, the National Development and Reform Commission approved Dongfeng Renault Automobile Co., Ltd., a joint venture between Dongfeng and Renault of France.
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