The idea of ​​joint truck booth design, exhibition, and propaganda... set off a small climax at the Beijing International Auto Show. The best bright camera will be caught and it will obviously be successful. Because everyone is talking: This joint truck looks really good.
The design of the booth was very atmospheric, and a pavilion was built entirely outside the pavilion. The debut LOGO was also very beautiful and simple and elegant. The four car booths looked at least from the outside, and there was almost no difference with the products of the international famous brands.
Joining together can make a great cause
In the commercial vehicle industry, there is not yet a precedent for such a number of powerful companies working together to create a product. For example, CIMC, Chery, Yuchai, Fast, and Fuhua Heavy Industries, which are among the top companies in their respective fields, have joined forces to create heavy-duty truck products. Without doubt, their level is certainly one of the best in China. Then, the benchmark can only be an international heavy truck brand.
Li Jihui, the vice chairman of Jirui Union Heavy Industry, confirmed the reporter’s thinking: “Building a world-class heavy truck is our dream and our goal.... Joint trucks must be in the global market with the world's heavy truck brands. Field competition."
According to Tu Xiaoyue, the deputy general manager of Jirui Union Heavy Industry Co., Ltd., the five companies are trying to establish a joint model and build a platform with conscious entrepreneurial spirit and truly become a business. Through their combination, they will demonstrate the power of Chinese creation on the international heavy truck stage.
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