Recently, when the domestic auto market transformation tide started, the problems of car saturation and inventory backlog have become commonplace. Among them, regardless of the restrictions on purchases launched by local governments, the industry and the market have felt helpless; and because of the inventory and the anti-going of the car companies, the dealers feel that the crisis of saturation and overcapacity is approaching. In particular, since 2015, in addition to the simple reduction of production capacity expectations and the reluctance of compromise between manufacturers, it is almost impossible to cope with the problem of excess capacity. To this end, how to make the domestic automobile manufacturing "going out" to seek a bigger market seems to have become a new test that enterprises have to face.
It is at this critical point that Volvo took the lead in proposing a plan to export to the US market. This news came out quickly and attracted the attention of the industry. Volvo, which is a joint venture, can export thousands of S60Ls to the US at a time when sales are entangled in the domestic market. This is indeed a breakthrough new measure. On the one hand, the joint venture has taken a different approach to market expansion; on the other hand, it means that the domestic need to “go out†should not rely solely on the export of independent autos. Therefore, Volvo's move itself is bound to have a more reasonable promotion and driving effect on the overall development of domestic automobiles.
What is the impact of Volvo's product exports? In the past, Volvo's exports to joint ventures have indeed had an impact. To a certain extent, this can even be compared with the Chinese high-speed rail export to the US market. As a direct export to the US market, the reason why it is different from the previous domestic car “going out†is not only the large-scale entry of domestic automobile manufacturing into the international mainstream market, but also the transformation of domestic automobile manufacturing. Because, from the point of view of the joint venture manufacturing of automobiles, Volvo is obviously not the first to try to go out. Before that, there have been joint ventures trying to export to the international market, but only because of the destination of the export and the corresponding number of cars. The same business, so this time Volvo announced the export of a thousand cars to the North American market, not only changed the domestic automobile export trend, but also played a large role in the domestic automobile manufacturing. This may be the Volvo export this time. The real effect.
From the perspective of domestic auto exports, although many companies have had many years of export experience, they have won a certain reputation for domestic auto manufacturing. But if you want to enter the international mainstream market, there is still a long way to go. This time, Volvo is able to enter the North American market in one step, and the quantity and products represent international standards, which makes new breakthroughs in domestic manufacturing. It has changed the passive situation of domestic cars facing the mainstream market; it also set a good example for the joint venture manufacturing exports. As a result, as a domestically produced joint venture car, you should be more aware of the importance of exports! Once the manufacturing and sales are straightened out in the direction of export, it is likely to take a step forward in the new market expansion.
Why is it that joint venture manufacturing exports are more conducive to domestic manufacturing? For domestic cars, it is an indisputable fact to become the world's largest market. However, due to the past domestic manufacturing distribution, there has been a strong technical strength of foreign manufacturing, and it has also made its own manufacturing in a situation of survival. This has forced automakers to take the lead in targeting the international market and become more capable. Win a place for yourself. In this way, domestic automobile exports have always been driven by autonomous vehicles. To this end, people can't help but ask why joint venture manufacturing, whether it is technology or brand, must lead the country as a whole, so why can auto-exports and joint ventures only focus on competition in the domestic market? To this end, before Volvo Cars announced its export to the US market, such questions seemed to be always in a constant stream. With the rapid increase in domestic sales and the prominent sales channels in the mainstream market, this has made the voice of the past looking forward to joint ventures to go out, especially when joint ventures need to be further expanded in the market. The sound of joint ventures to make a go out is more than ever before.
It should be said that as the largest automobile market in China, it is also the largest manufacturing country of automobiles. Seeing that the saturation of the domestic market is too serious, this requires enterprises to make timely adjustments and improvements in strategic planning and implementation. This kind of improvement requires not only efforts to expand the domestic and international market space, but also the timely entry into the international mainstream market. This is the key to finding a better foothold. With the merger of CSR and CNR on the railway side, the reality and the test in the face of domestic automobile manufacturing seems to be even greater. This not only has the problem of going out to alleviate the saturation pressure of the domestic market, but also how to solve the problem of overcapacity. Therefore, in terms of the current domestic automobile manufacturing situation, if the joint venture manufacturing can take the opportunity of Volvo manufacturing to go out and form a joint venture, many joint ventures will be formed. The situation of manufacturing exports may be an important choice for making domestic cars more active.
Objectively speaking, in the face of the serious backlog of the domestic auto market, it is obviously not a wise move to focus on the domestic market competition. From the reality, the squeeze of some companies in response to the market can only be gradually reduced from the high expectations of the past. This is indeed a bad idea. The corresponding Volvo go-out strategy, the more complex it is, the more it can show the advantage side! Therefore, this requires the domestic mainstream enterprises to take the opportunity to make the market bigger and look farther, and it is likely to form a wide sky.
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