Uniform lubricants "flow" to the secondary and tertiary markets

Where are the market hot spots, where there is a huge business opportunity. In 2009, China's car sales achieved an explosive growth, exceeding 13 million vehicles, of which the secondary and tertiary markets made great contributions to the rapid growth of automobiles. The rapid growth of sales in the secondary and tertiary markets has fostered huge post-market business opportunities. Shell United Oil (Beijing) Chemical Co., Ltd. has responded to changes in the market and has made significant progress in developing the secondary and tertiary markets.

Channel construction is the key to opening the second and third-tier markets, and it also determines whether or not unification can achieve rapid development in the secondary and tertiary markets. At present, there are more than 2,000 primary distributors and 100,000 terminals for unified lubricants. Most of them are distributed in the secondary and tertiary markets, providing consumers with lubricants and services to replace lubricants nearby. The construction of the channel is perfected so that the unified lubricant can cover all levels of the market in China.

The channel is the carrier, and the product is the real reason to attract consumers to choose a unified lubricant. Since its joint venture with Shell, Lubricant has absorbed and used advanced management experience, especially in safety and environmental protection. In terms of product quality, Lubricant Lubricants, together with technical experts from Shell Global, have made comprehensive and systematic improvements to product quality and improved the use of products.

With the advent of the low-carbon era, energy conservation and environmental protection have become the direction of automotive development, and higher requirements have been placed on lubricants. Lubricating oil for the market changes, this year will launch a new gasoline engine lubrication products, including "He Neng" brand will become a unified business card in the high-end market of lube oil. It is generally believed that the viscosity of lubricants required for new vehicles is relatively low, and the viscosity is low to meet the requirements for energy conservation. Synthetic lubricants have low viscosity and long oil change intervals, which promotes the development of automobiles in the direction of energy conservation and emission reduction. "HeNeng" is expected to become the industry's first product brand based on synthetic oil.

After more than ten years of accumulation and growth, Lubricants have established a good management system and formed a sales-oriented corporate management culture, and established an excellent management team under the influence of this culture. Selling first is not simply selling products, but personal service. Uniform lubricants believe that only by serving good distributors and serving consumers can they win their love. They dispatched a large number of sales and service personnel throughout the country to serve their distributors. At the same time, they asked dealers to serve consumers and let distributors and consumers feel the warmth of home.

In the future, unified lubricants will still focus on vehicle lubricants and strive to become China's international-grade automotive lubricant brand. In order to achieve this goal, unified lubricants will further subdivide the market and meet consumer needs in different market segments.

The competition in the domestic lubricants market has become increasingly fierce. Uniform lubricants have seized market hotspots, focused on the secondary and tertiary markets, continuously enhanced the brand image and values, and established a firm foothold in the market.

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