In recent days, BAIC has made frequent moves. On March 12, Beijing Beiqi Deben Automotive Technology Center Co., Ltd. was established. In early April, Beijing Hyundai Chenzhou Plant officially started construction. What is Beiqi planning? What is the future layout? How will BAIC respond when the Internet brings a subversive change to the traditional auto industry? On April 9, Liang Guofeng, vice president of Beijing Automotive Co., Ltd. attended the information conference of China Association of Automobile Manufacturers and accepted media interviews.
According to Liang Guofeng, in the past few years, Beijing's auto sales have exploded, from 10016 units in 2011 to 305,762 units in 2014. The growth rate far exceeds the industry average. In 2014, the growth rate was 52.7%, ranking first among industry-scale enterprises.
Behind this series of dazzling achievements is BAIC Group's sound and reasonable strategic layout, which is a precise insight into the consumer psychology and a correct judgment of market competition.
In 2015, Beijing Automotive will optimize its product layout and structure. The proportion of SUVs, MPVs, and new energy vehicles will increase. In terms of new product launch, marketing strategy and sales model, BAIC will also carry out more innovations and trials.
The Internet will bring major changes to the market structure. In an interview with the media, Liang Guofeng said, “The Internet will bring about major changes in the overall automobile market. With the explosive growth of Internet users and the continuous innovation and development of Internet products, traditional automobile manufacturing. Enterprises need to constantly innovate with Internet thinking and integrate the development of the automobile industry into the general trend of the Internet."
The explosive growth of Internet users With the popularity of smart phones and the popularity of social information dissemination platforms such as Weibo WeChat and news clients. Internet users will show an explosive growth trend. Relevant data shows that Weibo users have exceeded 500 million, WeChat users have exceeded 600 million, and mobile users have reached 527 million, which has surpassed traditional PC users.
Bringing impact to the automotive industry value chain The current automotive industry has been integrated into the Internet, and Internet companies have also entered the automotive R&D and manufacturing. And Internet products are constantly affecting the marketing, sales and distribution of the car and the post-market.
Taking advantage of the potential to expand new channels and new markets As a traditional automobile manufacturing company, it needs to actively integrate with the Internet. Rely on new media platforms to capture user behavior and explore new ways of dealer financing leasing through Internet financial products. With the rise of the car e-commerce platform, it is also possible to test innovative sales channels. And innovative models such as O2O maintenance and maintenance can also promote the transformation of dealers' after-sales service model.
Products are the foundation of Chinese brands For the status quo of independent brands, Liang Guofeng believes that with the intensification of competition, Chinese auto brands will enter the knockout stage, and only good product preparation can guarantee good growth.
Chinese brands enter the knockout competition Liang Guofeng said, “Although traditional cars have been integrated into the Internet concept, cars are still cars. Products are still the foundation of Chinese brands.â€
The domestic independent brand competition is very fierce, and 90% of the sales are brought to the TOP18 manufacturers. Manufacturers with backward rankings will face severe challenges in the future. Self-owned brands have formed several major sales camps, and the brands that are ready for products can guarantee good growth. Self-owned brands need to prepare for products, speed up the response to the market and the needs of users, and must also strengthen basic capacity building.
The decline in sales of self-owned brands is temporary. According to the data, sales of self-owned brands are inextricably linked to policy subsidies. With the start of the ninth round of energy-saving benefits subsidies, there will still be room for growth in some sub-segments in the future.
Well-prepared vendors will gain rapid growth Under the circumstances of the market's continued double-digit growth, only manufacturers with sufficient product preparation will be able to achieve rapid growth. Beijing Auto will also enhance its competitiveness by building 10,000-class products such as Sic Bo D20, Sic Bo D50, Sic Bo X65 and Weiwang M20.
Four new models will be launched during the year. In this year, Beiqi Shengbao will also launch four new models. Among them, the young sports car Sebao CC and the new B+ model Saab D80 will be officially unveiled at the Shanghai Auto Show. Two SUVs, the Sic Bo X55 and the Sic Bo X25, will also be launched during the year.
Marketing model will innovate In order to highlight the sports characteristics of the Sic Bo series, BAIC will increase its investment in sports events this year, including Rally, Winter Olympics, Snooker Open and many other aspects of product promotion and marketing. At the same time, BAIC will also try new models such as network marketing and e-commerce.
When talking about the gap between Chinese brands and foreign brands, Liang Guofeng also said, “In terms of customer psychology, there is no gap between Chinese brands and foreign brands. But for the judgment of the competitive situation, the gap still exists. Can you go ahead and need to Manufacturing service transformation, network transformation, work hard."
Liang Guofeng also said that "Chinese brands are still weak in terms of added value of products, but Chinese brands have only started in just ten years since they started. Chinese brands still need policy support and time to make progress and break through. There are problems to solve quickly. A footprint has become bigger and stronger." In recent days, BAIC has made frequent moves. On March 12, Beijing Beiqi Deben Automotive Technology Center Co., Ltd. was established. In early April, Beijing Hyundai Chenzhou Plant officially started construction. What is Beiqi planning? What is the future layout? How will BAIC respond when the Internet brings a subversive change to the traditional auto industry? On April 9, Liang Guofeng, vice president of Beijing Automotive Co., Ltd. attended the information conference of China Association of Automobile Manufacturers and accepted media interviews.
According to Liang Guofeng, in the past few years, Beijing's auto sales have exploded, from 10016 units in 2011 to 305,762 units in 2014. The growth rate far exceeds the industry average. In 2014, the growth rate was 52.7%, ranking first among industry-scale enterprises.
Behind this series of dazzling achievements is BAIC Group's sound and reasonable strategic layout, which is a precise insight into the consumer psychology and a correct judgment of market competition.
In 2015, Beijing Automotive will optimize its product layout and structure. The proportion of SUVs, MPVs, and new energy vehicles will increase. In terms of new product launch, marketing strategy and sales model, BAIC will also carry out more innovations and trials.
The Internet will bring major changes to the market structure. In an interview with the media, Liang Guofeng said, “The Internet will bring about major changes in the overall automobile market. With the explosive growth of Internet users and the continuous innovation and development of Internet products, traditional automobile manufacturing. Enterprises need to constantly innovate with Internet thinking and integrate the development of the automobile industry into the general trend of the Internet."
The explosive growth of Internet users With the popularity of smart phones and the popularity of social information dissemination platforms such as Weibo WeChat and news clients. Internet users will show an explosive growth trend. Relevant data shows that Weibo users have exceeded 500 million, WeChat users have exceeded 600 million, and mobile users have reached 527 million, which has surpassed traditional PC users.
Bringing impact to the automotive industry value chain The current automotive industry has been integrated into the Internet, and Internet companies have also entered the automotive R&D and manufacturing. And Internet products are constantly affecting the marketing, sales and distribution of the car and the post-market.
Taking advantage of the potential to expand new channels and new markets As a traditional automobile manufacturing company, it needs to actively integrate with the Internet. Rely on new media platforms to capture user behavior and explore new ways of dealer financing leasing through Internet financial products. With the rise of the car e-commerce platform, it is also possible to test innovative sales channels. And innovative models such as O2O maintenance and maintenance can also promote the transformation of dealers' after-sales service model.
Products are the foundation of Chinese brands For the status quo of independent brands, Liang Guofeng believes that with the intensification of competition, Chinese auto brands will enter the knockout stage, and only good product preparation can guarantee good growth.
Chinese brands enter the knockout competition Liang Guofeng said, “Although traditional cars have been integrated into the Internet concept, cars are still cars. Products are still the foundation of Chinese brands.â€
The domestic independent brand competition is very fierce, and 90% of the sales are brought to the TOP18 manufacturers. Manufacturers with backward rankings will face severe challenges in the future. Self-owned brands have formed several major sales camps, and the brands that are ready for products can guarantee good growth. Self-owned brands need to prepare for products, speed up the response to the market and the needs of users, and must also strengthen basic capacity building.
The decline in sales of self-owned brands is temporary. According to the data, sales of self-owned brands are inextricably linked to policy subsidies. With the start of the ninth round of energy-saving benefits subsidies, there will still be room for growth in some sub-segments in the future.
Well-prepared vendors will gain rapid growth Under the circumstances of the market's continued double-digit growth, only manufacturers with sufficient product preparation will be able to achieve rapid growth. Beijing Auto will also enhance its competitiveness by building 10,000-class products such as Sic Bo D20, Sic Bo D50, Sic Bo X65 and Weiwang M20.
Four new models will be launched during the year. In this year, Beiqi Shengbao will also launch four new models. Among them, the young sports car Sebao CC and the new B+ model Saab D80 will be officially unveiled at the Shanghai Auto Show. Two SUVs, the Sic Bo X55 and the Sic Bo X25, will also be launched during the year.
Marketing model will innovate In order to highlight the sports characteristics of the Sic Bo series, BAIC will increase its investment in sports events this year, including Rally, Winter Olympics, Snooker Open and many other aspects of product promotion and marketing. At the same time, BAIC will also try new models such as network marketing and e-commerce.
When talking about the gap between Chinese brands and foreign brands, Liang Guofeng also said, “In terms of customer psychology, there is no gap between Chinese brands and foreign brands. But for the judgment of the competitive situation, the gap still exists. Can you go ahead and need to Manufacturing service transformation, network transformation, work hard."
Liang Guofeng also said that "Chinese brands are still weak in terms of added value of products, but Chinese brands have only started in just ten years since they started. Chinese brands still need policy support and time to make progress and break through. There are problems to solve quickly. A footprint is bigger and stronger."
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