July 2017 Word of mouth satisfaction ranking: Self-owned brand won the first place in the SUV model word of mouth

Monitoring time: July 1, 2017 to July 31, 2017

Compact sedans list: The introduction of small-displacement models to help speed the summit

In July, the FAW-Volkswagen Sagitar in the German-made compact sedan ranks first in the list with the praise of fuel consumption, price, and power brought by the new 1.2T model. SAIC Volkswagen Skoda Octavia ranked 7th on the list with the new travel version of the new model. The self-owned brand models performed poorly this month. Only Chery Arrizo 5 and SAIC Roewe i6 entered the top 10 of the list. Chery Ariza 5's good performance in terms of appearance and price further improved its ranking. Fourth. The performance of the US sedans and Japanese cars declined this month, and sales of Dongfeng Honda Civic dropped significantly. Buick Hideyoshi and Chevrolet Cruze declined due to negative comments on power.

The compact car is the consumer's most concerned car classification, and consumers' attention to appearance has always been the first choice. In July, consumers are concerned about the problem of configuration and comfort in the second and third positions of compact cars. With the increasingly rich configuration of compact cars, the problems that arise are getting more and more attention. One FAW-Volkswagen Sagitar rear axle suspension problem has been spreading in the network, Changan Ford Focus has been troubled by the transmission of abnormal noise and jitter problems for a long time, SAIC GM Chevrolet Cruze's transmission crash problem is also continuing. Comfort issues are becoming more and more important to consumers who are demanding improvements in driving quality. The increase in comfort will bring great satisfaction to consumers.

Mid-size sedan list: Self-owned brand model Qi Faili ranks up sharply

In July, the reputation of the Chinese-style sedan was ranked first, and the Japanese brand model still topped the list. The GAC Toyota Camry replaced the top position of the Guangzhou Automobile Honda Accord rankings. Its good reputation in terms of fuel consumption and interior made it once again topped the list. The self-owned brands performed well this month. Chang An Rui Hao, Geely Bo Yue and GAC Chuan Qi GA6 have all made substantial progress. The exposure of the Chang An Rui Hao 1.5T model has earned a good rating on fuel consumption and price; Geely The new Borui models have won praise in appearance, interior and driving quality. This year's decline in the performance of the German midsize sedan, only the FAW-Volkswagen Audi A4L relied on the advantages of fuel consumption and power to re-enter the top 10.

The appearance of the medium-sized sedan is the first choice for its attention to the word-of-mouth, and the question of face is "important" if one does not take it. Configuration and security issues are two other key areas of focus for the medium-sized sedan in July. The configuration of medium-sized cars was originally relatively rich, and now they are more interconnected and personalized. However, the problems exposed are still quite a few. SAIC-Volkswagen Passat Tower has been plagued by airbag safety issues this month. FAW-Volkswagen Magotan's engine oil leakage problem continues. SAIC Buick New Regal is still unable to conceal the transmission problem of the old models. Nowadays, many medium-sized cars are in favor of sports design and dynamic experience, and safety issues cannot be ignored even more.

Compact SUV list: Chang'an CS55 listing reputation soared

In July, the self-owned brand performance "had a higher level of improvement" in the ranking of the SUV's word-of-mouth satisfaction in the compact SUV. SAIC Roewe RX5 won the No. 1 spot for its performance in power, fuel consumption, and interior; Changan CS55 “has long-term success”, ranking on the list with good reputation in terms of fuel consumption, power, comfort, and price. Top 10, ranked fourth; Dongfeng popular King Plaza X5 also rely on 1.3T exposure, 1.5T models listed to win a good reputation, jumped to the seventh list. Japanese models showed a declining performance this month, leaving only the FAW Toyota RAV4 and Dongfeng Nissan Qijun models on the list, which also fell.

Compact SUVs have always been the most closely watched subdivisions. The appearance of compact SUVs is the most concerned issue for compact SUVs, and configuration and price issues are also two other focuses of compact SUVs. The compact SUV closely follows the development trend of the market in terms of configuration, and the exposed issues also require the attention of car manufacturers. The transmission noise problem of Geely Bo Yue transmission continued to spread. The Dongfeng Honda CR-V new car was put on the market, but the abnormal noise problem of the old model transmission was still mentioned, and the transmission problem of Dongfeng Nissan's Qijun attracted people's attention. The compact SUV is the "hot spot" in the automotive consumer market, and the cost-effectiveness issue is naturally one of the focuses of consumers.

Medium-sized SUV list: The top two brands

In July, the satisfaction rating of medium-sized SUVs, the self-owned brand models continue to exert force this month. The Dongfeng scenery 580 has advantages in space, fuel consumption, and price, especially the exposure of new CVT models, enhancing its configuration in many ways. In the end, Changan CS95 won the second place in the list with the best performance in terms of comfort, price, and security, especially in the second batch of C-NCAP crash tests in 2017. H7 ranked 7th with excellent performance in terms of power. The German model FAW-Volkswagen Audi Q5 went on sale this month with the new Plus model. It entered the top 10 in the rankings through good performance in configuration, appearance and interior, ranking sixth. The U.S. models declined in the rankings this month, but they still maintained their top 3 models.

In July, the appearance topic occupied the first place in the medium-sized SUV word of mouth, and the reputation of “fashion”, “dynamic” and “personality” continued. Simultaneous configuration and security issues are also the focus of attention for all medium SUVs. The configuration of medium-sized SUVs is not very rich, but the ensuing problems need to attract people's attention. Chang'an Ford sharp circles old flameout problem has not been solved, the transmission has found new problems; Zotye T600 body abnormal noise problems are also plagued consumers; Buick Angke Wei transmission problems still continue to appear. For medium-sized SUV models, good performance and configuration will give consumers a more secure travel experience.

MPV list: Changan Auchan A800 summit Japanese car "returned"

In July, the ranking of MPV's word-of-mouth satisfaction showed that the performance of self-owned brand models was “happy and worried”. Happily, Changan Auchan A800 officially listed, with space, appearance, fuel consumption, interior praise, won the leaderboard of the ranking; BYD e6 this month with a new model market, with new energy models "identity" into the ranking In the list, we got 8th place. The worry is that only five models entered the top 10 of the list this month, and the remaining three models all declined. The performance of Japanese MPVs rebounded this month. Honda's "Double German" - Guangzhou Automobile Honda Odyssey and Dongfeng Honda Jade "built up their own reputation for fuel consumption, comfort, and interior" and returned to the top 10 double.

The topic of appearance of MPV continued to be ranked the highest in this month, and the unique comfort and space issues of MPV followed. This month's comfort issue surpassed the space issue and rose to the second place in terms of word of mouth. Recently, various manufacturers have launched or plan to launch MPV models suitable for home use. The importance of comfort is naturally at the forefront. The space problem is still an important measure for MPV, whether it is for high-end business MPV models or medium and low-level commercial dual-use MPV models, or the recent "two-children" home MPV, are indispensable, but different The use of space is different.

to sum up:

1. A total of 21 models of self-owned brands climbed to the top 10 in various word-of-mouth charts, with the largest number of models in each car series, which was the same as last month. Among them, they have performed well in the SUVs of the compact SUVs, medium-sized cars and medium-sized SUVs. The ranking of the SUV's reputation in the compact SUV has risen by 59.93 points, and the ranking has increased by 16 places. The reputation of the medium-sized cars has increased by 67.51 points, and the rankings have increased by 16 places. The scores of the medium-sized SUVs have risen by 16.01 points. Accumulated increase of 14 places. However, the popularity of compact cars and MPV models declined, and the cumulative number of points in the rankings of the compact cars decreased by 49.00 points, and the rankings dropped by 2 places. MPV model word-of-mouth ranking points decreased by 61.44 points, and the rankings increased by 2 places in total. The declining status of self-owned brands in the compact car market and MPV model market this month is worth noting, improving their own quality to enhance the quality of word of mouth, and the unstable performance of the independent brand compact car market can be resolved; The phenomenon of “dropping down” shows that the quality of the independent brands has yet to be consolidated and further improved.

2. The joint venture brands have different performances in various models of word of mouth rankings in July. Japan has the largest number of models on the list, with a total of 12 models on the list. Compared with last month, the Japanese models' performance in the MPV model rebounded, while the performance of medium-sized cars remained strong; other types of models performed poorly. A total of 7 German car models were included in the list, in the compact car, compact SUV and medium SUV reputation rankings have improved; performance in other models list decline. The U.S. Department of Vehicles has entered the list of seven models, in the compact car, medium-sized SUV rankings in the United States Department of the performance of the car down; in the middle of the car's word of mouth rankings remain the same; in the performance of MPV models ranking rebound.

3. In this month's word-of-mouth analysis feedback on various models, appearance is still the most important issue for all models. “Face” is very important; configuration problems are also a common concern in sedan and SUV models. The difference between the models concerned is that: Comfort is a concern for compact cars. The issue of concern in compact SUV models is the issue of price. The attention paid to safety issues in medium-sized cars and neutral SUVs is common. The space and comfort of the MPV model is the focus of "perseverance."

Research note: “Specific” esoteric monitoring report was produced by the China Automotive Industry (Data) Research Institute, and collected and processed through the national automobile industry information and information database “the number of” platform, and then analyzed by professional opinion analysts. ,sort out. The “Word of Mouth Satisfaction Ranking” is a brand new open list that was launched in 2017 by the Automotive Public Opinion Monitoring Office to better play the role of the public opinion leader and supervision of the China Automotive News as an industry media and provide more for the industry and consumers. Value decision reference.

Monitored: Hundreds of models on sale in the five sub-segments of compact cars, midsize sedan, compact SUVs, medium SUVs and MPVs.

Source of data: Statistics on the spread of public opinion on thousands of models through the "China Automotive Industry Data and Information Platform", combined with sales data collected by the China Association of Automobile Manufacturers, screened out short-listed models, and then used the semantic analysis system to collect information from the forum microblog. The public opinion information is converted into word-of-mouth data. Finally, through the satisfaction formula, the TOP10 rankings are counted from the short-listed models.