Honda Technology Industrial (China) Investment Co., Ltd. (hereinafter referred to as "Honda China") deputy general manager Hachio Hiroshi was greeted with the joy of the Chinese New Year. He received good news at the beginning of the new year. He will replace Ito Takashi in June this year. President and CEO of Honda Motor Co. Honda China spokesperson Zhu Linjie said in an interview with the "First Financial Daily" reporter on the 25th that he has not been informed of the successor of his position in China after the promotion of Pat Heung.
The 85-year-old Baxiang Longhong joined Honda in 1982. He has experienced the research and development of various models such as the Accord and Odyssey. In 2002, he became the director of the Honda Institute of Technology's automotive R&D center. In 2007, he became the managing director of the Honda Institute of Technology. . Baxiang Longhong has been the deputy general manager of Honda China since April 2013 and was promoted to executive director by Honda Motor Executive Director in April 2014. After he became the deputy general manager of Honda China, Honda Motor Co., Ltd. announced that it would return to the development of “Technology Honda†in China, and bring FUNTEC technology to China to launch a number of new models developed in China, such as Lingpai and Jade.
At the Honda China Media Conference last year, Baxiang Longhong said in an interview with the "First Financial Daily" and other media that it will further accelerate the introduction of technology and the launch of new products in China. In the area of ​​security, Honda's ultimate goal is to achieve "zero accidents."
In 2014, Honda’s new car sales in the Chinese market increased by 4.1% from the previous year to 788,300. Although the expected sales target of Honda’s 800,000 vehicles in China last year was not achieved, the data still set the record for Honda’s sales in China. .
Ito Takashi expressed his affirmation that Baxiang Longhong took up the complicated business work in China. He was satisfied with the successors he selected, and believed that this was the key to Honda’s “big leapâ€. "I decided to hand over to Patong to take over. I think this is a good time for a new young leader to lead the company to meet new challenges." Ito Takashi said.
Ito, who is 61 years old, has been in charge of Honda for six years. After leaving office in June this year, he will continue to retain Honda's board of directors and become a company consultant. In the past year, Honda has been caught in the shadow of product quality problems such as Takada airbags. Not only has it repeatedly recalled best-selling cars such as Fit, but it is also expected to fail to meet the established annual sales target of 6 million units. In October last year, Yidong Xiaoyu took the initiative to “sin and plead guilty†due to the recall of the Fit, and the other 12 executives reduced their salary by 10% to 20% within three months, and appointed an executive to be responsible for quality improvement.
The industry believes that there are two main reasons why Yidong Xiaoyu selected Baxiang Longhong as the successor: on the one hand, the eight-township Longhong, who is an engineer, will help to drive Honda's breakthrough in technology; on the other hand, understand the Chinese market. Longhong will further strengthen Honda's development in China and promote the growth of Honda's global market.
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