Brilliance Automotive Group announced last week that the first phase of Brilliance Automotive South Base, which has invested 1 billion yuan, has been completed and put into production. Recently, the reporter was informed that this new base, which will include parts and components such as complete vehicles and engines , will become a major project for Brilliance to supplement production capacity and layout the South market. On the basis of brilliance through the introduction of two new partners to start the implementation of major restructuring, opening up new areas of the market SUV, pickup, minivan and so on.
Annual sales target of 10 billion
Reporters learned that morning located in Mianyang, Sichuan Province, China Brilliance Automotive Group in accordance with the South Base is a strategic layout project "north of Shenyang, South Mianyang", as well as the implementation of the second goal of doubling the Brilliance Group's major projects. According to insiders, the project has been approved by the National Development and Reform Commission at the beginning of the year, and has been qualified for the production of modified vehicles , commercial vehicles , and passenger vehicles .
Zhao Jian, director of the Brilliance Automotive Group and general commander of the Southern Base Construction Command, told reporters that in accordance with the overall planning of Brilliance Automotive, the base will form an industrial chain structure integrating whole vehicles, engines, and components in the future.
According to the introduction, the entire vehicle project, Mianyang Huarui Automobile, covers an area of ​​1,254 mu. At present, the first phase of the investment of 1 billion yuan has been completed and put into production. According to Yu Yumin, chairman and president of Brilliance Automotive Group, the annual production capacity of the vehicle project was originally planned to reach 60,000 units, and after optimization, it will reach 90,000 units. The engine redevelopment project plans to occupy an area of ​​400 mu, with a total investment of 200 million yuan. It will be completed and relocated before 2010. It is also understood that this month Brilliance Group will establish 300,000 full-automobile auto parts supporting industrial parks in An County, Mianyang.
Subsequently, Brilliance Automotive will also start the second-phase construction project in advance. After the completion of the second-phase project, it will form an annual production capacity of 210,000 vehicles, 500,000 engines, and 500,000 sets of auto parts. Yan Yumin said that the future of this base, which is highly valued by the Brilliance Group, is to form a giant company with a sales volume of 10 billion yuan.
Two cars will be put into production in two years
In order to achieve the 10 billion sales target, Brilliance has introduced two new partners on the basis of mergers and acquisitions. Among them, Dongxin Xinyuan Holdings Co., Ltd., which originally built motorcycles, was introduced. Huaxin is a joint venture funded by Huachen and Dongfang Xinyuan, and the main vehicle is micro-cars. In the engine project, Wuliangye Group's "drink-operating vehicle manufacturer" was mainly introduced. Zhao Jian said that the two parties reorganized the engine in Xinchen. "This restructuring is mainly to accelerate and promote Wuliangye Xinchen Power Engine Plant to achieve leapfrog development. After the reorganization of Wuliangye, Wuliangye can bring a lot of financial advantages."
“When a car reaches a certain level, it must be adjusted and optimized. After careful analysis, we feel that it is very necessary to establish a manufacturing base in the south.†Yan Yumin revealed that apart from the first batch of SUVs hegemony 009, the western pickup truck was vigorously There are six new cars in the Mianyang base that will be launched on the market in the next two years. The models will cover SUVs , MPVs , micro facets , micro-cabs , micro-cards , and light trucks .
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