Year-end auto market inventory: 2004 into a car policy adjustment year


The introduction of a series of policies and regulations such as the automobile industry development policy, the management regulations for the recall of defective automotive products, and the fuel consumption limit of passenger vehicles have pointed out the direction for the sustainable development of China's automobile industry. --- Friends Li has always been keen on big SUV displacement, but recently he bought a 1.3-litre hatchback fit. “I also know that SUVs are too oily. But in the past, it was not easy to open a small-displacement vehicle. Now that the state has issued relevant plans to encourage the development of small-displacement cars, it has also responded to the national call.” The change in Da Li’s concept of consumption, From one side, it reflects the changes brought about by automobile related policy adjustments to the automotive industry and the automotive market. With the rapid growth of the automobile industry in the past two years, China has entered the automobile society. In order to guide the automotive industry to achieve rapid and coordinated development and resolve the increasingly prominent contradictions between automobiles and energy, automobiles and the environment, and automobiles and urban land resources, the state has successively promulgated the "Regulations on the Recall of Defective Automobile Products" and the "Road Traffic Safety Law of the People's Republic of China." 》, “Automobile Industry Development Policy”, “Administrative Measures for Auto Loans”, “Limits on Fuel Consumption of Passenger Vehicles”, “Long-Term Special Plan for Energy Saving” and other policies and regulations, and issued the “Automobile Brand Sales Management Measures” and “ Guidelines for the Administration of Used Vehicle Circulation Management and Automobile Trade Policy. The number of automotive-related policies and regulations promulgated, as well as the breadth of the areas involved, have been unique for many years. In the first two years of the theme of “changing the mode of growth”, the automobile market “sprayed”, making auto companies earn a lot of money, and it also rounded up the dream of some people’s cars. However, the rapid growth also brought about many problems that cannot be avoided: The industry has seen signs of overheating. Not only foreign capital has entered in large numbers, but also a large number of foreign capital in the domestic industry has poured into the automotive sector. CKD and SKD are prevalent, and companies have excessively chased market share and profits, neglecting the creation of independent brands, as well as key technologies and core competitiveness. The improvement of the components industry, especially in the upstream, has increased the reliance on foreign capital... Although the macro-control started at the beginning of the year did not classify the automobile as an overheated industry, it seized the opportunity of market growth to change the extensiveness of the automobile industry. The mode of growth was reflected in the "Auto Industry Development Policy" subsequently promulgated, and achieved initial results. First of all, the implementation of the car project approval system, and to improve the automotive industry access threshold: a total investment of 2 billion yuan; the establishment of product research and development institutions, and investment of not less than 500 million yuan; asset-liability ratio within 50%, three-year tax After the profit of more than 1 billion yuan. A group of out-of-industry capital is therefore not allowed to enter the auto industry, and to a certain extent, it has inhibited the potential risks of investing in the tropics. Second, after canceling the regulations on the localization rate of parts and components, it replaced the state-of-the-art vehicle management approach with tariff leverage to guide multinational corporations to increase their local productivity. After the promulgation of the policy, Volkswagen has established a joint venture company for platform parts and engines in China. Toyota Motor Project settled in Guangzhou and Dongfeng Co., Ltd. and other joint ventures set up a technology development center. This will effectively enhance the matching and development design of the automotive industry. ability. In addition, manufacturers are encouraged to develop products with independent intellectual property rights; to use the market to guide the merger and reorganization of existing auto manufacturers; to encourage the development of parts and components industries; to encourage auto companies to go global; to implement brand sales and service policies, etc. The automobile industry has accelerated the structural adjustment and transformed the mode of growth with far-reaching implications. Taking sustainable development as a key point for implementation The people-oriented, comprehensive, coordinated, and sustainable scientific development concept is the focus of this year's automobile-related policy adjustment. In response to the three major social issues of energy shortage, environmental pollution, and traffic congestion caused by increasing car ownership, the "Automotive Industry Development Policy" clarifies the policy objectives of promoting coordinated development of the automobile industry and associated industries, urban transportation infrastructure, and environmental protection. In the technical policy, it has proposed a series of requirements to guide and encourage the development of energy-saving and environmentally friendly small-displacement vehicles, the development of new types of power automobiles, the development of new types of vehicle fuels and the production of new types of fuel vehicles, and improvement of the fuel economy of automobiles. In order to change people's advocating the consumption habits of large-displacement luxury cars and restraining the rapid growth of high fuel consumption SUVs beyond national conditions, on October 28, the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration jointly issued the “fuel consumption limit for passenger vehicles”. "Value" puts forward clear requirements for the limits of the fuel consumption of passenger vehicles according to the quality of vehicle maintenance and announces the timetable for phased implementation. The promulgation and implementation of this standard will effectively promote the use of advanced fuel-efficient technologies by automotive companies, and will have a subtle influence on people's consumer psychology. On November 25, the National Development and Reform Commission announced the “Long-Term Special Plan for Energy Conservation” and proposed that China will study the fiscal and taxation policies that encourage the development of energy-saving models and speed up the elimination of high fuel-consuming vehicles, and implement the fuel tax reform plan at the right opportunity; cancel all unreasonable restrictions. Fuel consumption, small-displacement, low-emission vehicle use and operation regulations; at the same time, study and encourage the production and consumption policies of hybrid vehicles and pure electric vehicles. This means that the country will adopt economic leverage to encourage the development of low fuel consumption and small-displacement vehicles. The improvement of the consumption environment must reach a high rate of growth of about 40%, so that the car will truly become China's pillar industry. However, China's auto consumption environment has always been unsatisfactory. Regardless of the large number of charges and restrictions, it is always far away from us that services such as auto consumption credit, vehicle insurance, and replacement of used cars that are very convenient in foreign countries, as well as the vehicle recall system that protects the legitimate rights and interests of consumers. On March 15th, the AQSIQ promulgated the "Regulations on the Recall of Defective Automobile Products", which allowed domestic automobile consumers to enjoy their due rights. After the regulations were promulgated, the Guangzhou Honda Accord sedan, FAW Car Mazda 6, Changan Alto, and Shanghai GM Buick Regal 2.0 sedan have implemented recalls. Although the reasons for the recalls are all potential problems that may lead to failure, and they do not result in substantial traffic safety accidents, the company’s actions to earnestly implement the promises have won consumers' praise. In addition, although the Measures for the Administration of Used Vehicles Circulation still remain at the stage of “seeking opinions”, Shanghai GM, Shanghai Volkswagen, FAW-Volkswagen and other companies have taken the lead in launching the certified used-car business. The standardized operating procedures and scientific evaluation system provide convenience for the replacement of used cars by owners of used cars. By contrast, changes in areas such as automobile credit and insurance have not brought real benefits to consumers. Although the "Automotive Industry Development Policy" put forward the relevant policy requirements for the active development of auto service trade and the promotion of auto consumption, the Auto Loan Management Measures promulgated under the strict control of commercial banks' non-performing loan environment have strengthened the auto loans. Risk management has raised the threshold for car loans, and to a certain extent, it has inhibited the release of car consumption demand. The RMB 500 deductible of the new PICC Motor Insurance and the relevant provisions of Article 76 of the new version of the "Road Traffic Safety Law of the People's Republic of China" also caused consumers' questions and controversy due to increased costs and risks of car buyers. It seems that how to harmonize and improve the automobile consumption environment and prevent financial risks, safeguard consumer rights and protect the relationship between enterprises and the public interest, also need relevant departments to seriously study.

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