Mazda 9 Project accidently soaked in FAW withdrawal


After an on-site visit, Japanese experts said that "it looks like luxury, but in fact it knows nothing about car production." The current state of management of the vehicle in Langzhong led directly to the Mazda 9 project. Immediately after the beginning of winter, the FAW Yuzhong in Qingdao trembled in the cold wind blowing from the north. "It seems that the government's expectations for the Zhongzhong Auto have cooled down!" The distributor has such a judgment, based on a notice issued by the Shandong Provincial Economic and Trade Commission on the number of documents issued by the Shandong Provincial Economic and Trade Commission in the previous few days. The notice detailed the list of 21 automobile manufacturers in the province. "As a key enterprise in the Shandong automobile industry in the next few years, it gives priority support," but once loudly loud, FAW Haozhong did not appear on the list. The reporter learned from the inside of Suizhong Automobile that due to the failure of the introduction of the Mazda 9 project, FAW has no earlier interest in Suizhong Automobile and is now proceeding with the transfer of foreign shares. The Suizhong Group also stated that it hopes to withdraw at the right time. In addition, it is said that after entering November, there are no production plans in the Suizhong Automobile Factory. The reporters from the FAW Yuzhong Double Divergence respectively called Zhao Dewen, deputy manager of the Jizhong Automobile General Department, and the director Jiang of the office. The answer was: "I'm not familiar with these things. It's the leadership thing, but now it's hard to say anything." The news came that "FAW and Suizhong did indeed go to Italy and are currently looking for a suitable company to transfer shares." At this time, it was less than a year before FAW decided to take over. On December 15, 2003, FAW and Suizhong Group signed a cooperation agreement in Beijing to prepare a joint venture and cooperation for the establishment of FAW Suizhong (Qingdao) Automobile Co., Ltd., with each party accounting for 60% and 40% of the shares, respectively. FAW Group's commitment to Qingdao is to develop passenger cars in Qingdao and introduce new models with market competitiveness according to market demand, and achieve economic scale at the end of 2005. "At the beginning, FAW Group did indeed place great hopes on the Suizhong project and also did a lot of work for the introduction of new models." A middle-level operator of Suizhong Automobile said that from the end of last year to this spring, FAW Group Co., Ltd. The project has been continuously engaging with foreign companies, including Mazda Japan. Xu Yannan, assistant general manager of FAW Group and head of the Suizhong auto project team, had optimistically stated to the outside world that Qingdao will soon have its own car. However, after the desire to introduce Mazda 9 failed, FAW began to disappoint. “The settlement of Mazda 9 was very promising, but after an on-the-spot investigation, Japanese experts said that 'the factory is not as good as a repair shop. It looks like it is luxurious, but it has nothing to know about car production'. It can be said that it is the chaotic management of the car in Suizhong. The direct cause of Mazda 9's bathing." An informed source revealed. At the same time, the sedan market that was still in full swing last year suddenly became cold and bitter this year. Under this situation, the Suizhong Automobile Industrial Park with 150,000 passenger cars' design and production capacity will not have much of an impact on FAW Group. Attraction has even become a potential burden. It is reported that even in the hot car sales market in 2003, Suizhong car actually suffered a huge loss of 4,000 yuan. For the tobacco tycoon Yuzhong Group, it is now facing tremendous pressure to integrate domestic cigarette brands. The coping strategy proposed by Suizhong is "actively seeking new opportunities for mergers, acquisitions, and reorganizations, making the main business bigger and stronger, and thus becoming the second largest tobacco company in the country." In order to concentrate on the major business, Suizhong began to reshuffle its non-smoking industry. Through the shareholding of employees, Suizhong Xingri Investment Co., Ltd. was established as a restructuring company. Next, Suizhong Xingri will gradually acquire some of Suizhong Group's non-smoker industry quality assets. Under such circumstances, the unpredictable automotive projects will naturally not be favored by non-state-owned shareholders. Although Mazda watched scornful vehicles as the earliest investment by the Yuzhong Group, the Suizhong Automobile Project was originally a government-led project to build a nest and attract phoenix. In 1997, Suizhong Group moved when it acquired a production line of Rover Corporation in the UK. The production line can produce two series at the same time, hatchback, sedan, coaches, pickups 4 models, at the time the price was only 11 million pounds. Pu Qiang, chairman of Suizhong Group, said to the outside world that it is necessary to “let the sedimentary funds of the sunset industry of tobacco flow to the sunrise industry of cars”. Subsequently, the project settled in the Qingdao Development Zone, covering an area of ​​640 acres and possessing the largest steel structure factory in Shandong Province at that time. The Suizhong Group claims that it has invested nearly 500 million yuan and owns 80,000 square meters of factory buildings and public facilities. The government also provided a large number of preferential policies for Suizhong Automobile. For example, to alleviate its financial burden, it allowed it to use the unsalable vehicles that had been used for many years for the development zone's tap water, telecommunications companies, thermoelectric gas, and urban construction companies. It is said that Sino-Qingdao Qingdao Automobile has had no economic benefits since its establishment in 1998. “Suizhong Automobiles running on the streets of Qingdao are rarely purchased by consumers voluntarily, and most of them are deducted from accounts.” In this case, after FAW refused to invest in Sinorama, in order to revitalize stock assets as much as possible, Xu Yannan and Suizhong Investment Company are currently responsible for the transfer of automobile projects. It is said that the target they seek is domestic auto listed companies. Because of this origin of Rover Company, Qingdao once wanted to take the opportunity of SAIC Motor’s acquisition of British Rover to transfer the Suizhong Automobile Project to SAIC. In August of this year, Rover Company had publicly thrown "Hydrangea" and welcomed SAIC to obtain rights shares of Rover. According to the latest news from SAIC’s main office, “After a while, Qingdao had contact with us, but now it has already stopped. We do not understand the current situation of Suizhong Automobile.” It now appears that Suizhong Automobile is just wishful thinking. SAIC Motor, which is concentrating on its Yantai general project, is not willing to distract because of Qingdao. Inside the Langzhong car, it is now silence. At present, Suizhong production of FAW Jielu Lu leopard performance in the market is flat, the power of the heart is used Toyota Toyota engine plant produced in Tianjin 8A engine, displacement of 1.342 liters, priced at 50,000 or so, with the same type of Geely pride, Tianjin Compared with Xiali and other vehicles, there is no obvious advantage in technical performance and price, and there is not much competition. The sales volume in 2002 was only about 400 units. In 2003, it was the highest peak, and 5,000 units were completed. However, the gross profit was only a few million in the area, and there was almost no production in the first half of this year. According to a dealer from Suizhong Automobile, the purpose of many dealers obtaining the franchise of the vehicle in Shuzhong is not to be optimistic about the vehicle, but rather to provide a new type of sedan that FAW will co-operate with Mazda of Japan in the plant. However, the dealers were disappointed. A dealer said that this spring we informed us that we would soon introduce a streamlined new sedan, but there has been no movement so far. It is understood that the previous Suizhong Automobile made full use of FAW Group's sales and after-sales network, established 23 sales outlets and more than 40 after-sales service offices. Now, many dealers have switched to other manufacturers. Reporter Wang Fa contends for Shandong Report

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