"It's more important to have your own brand than anything else."


---- Liu Hanru, chairman and general manager of Anhui Hualing Motors Corporation, said that heavy trucks have independently developed from an obscure state-owned small factory and become the leading domestic engineering vehicle industry, achieving an annual sales income of 2 billion yuan. The rise of Anhui Xingma Automobile Stock Co., Ltd. was once referred to by the economist Li Yining as the "stardom phenomenon." Recently, the Group's own Valin Heavy Duty Truck's own brand new product Hualing heavy truck officially went offline, indicating that the Hualing Auto Group has entered a new field. Why does the Special Vehicle Overlord enter the heavy truck market? Why does Xingma choose?" Hualing, a brand with national significance? With the increasingly fierce competition in the market, what is the future of the truck's own brand? With these questions, the reporter interviewed Liu Hanru, chairman and general manager of Valin Auto Group. Automobile autonomy is more important than anything. Reporter: (hereinafter abbreviated as): Xingma Automobile is a special-purpose vehicle. Why does it choose to enter the heavy truck market? Liu Hanru (hereinafter referred to as Liu): It mainly considers two factors. On the one hand, Xingma Motors needs 2000-3000 imported heavy-duty trucks each year, which has high import costs and long ordering cycles. It will also be affected by exchange rates and industrial policies. Therefore, it decided to make its own chassis, which can save costs and save foreign exchange for the country. It can also develop its own automotive industry. On the other hand, the products of some domestic automobile plants cannot meet our requirements. Reporter: I noticed that Hualing Heavy Duty Cards is not brand-name joint ventures with its own brand, and adopts more appealing foreign brands? Liu: Valin began to consider a joint venture with Mitsubishi of Japan. Later, because industrial policy did not permit it, it adopted a technology introduction method and signed a ten-year technology foreign investment agreement with Mitsubishi. Most of the joint ventures are foreign brands. The biggest problem is that they lose their right to speak. We are increasingly relying on foreign products and technologies, and eventually we have nothing at all. Although we can achieve great results, we will always be the flag of multinational corporations. We will also restrict ourselves from exploring markets in overseas markets. If we are an independent brand company, we can The domestic market will increase capital accumulation and develop itself to participate in international competition. Therefore, there is no joint venture. It may not be a bad thing for the enterprise, and the autonomy of the enterprise is greater. Note: But being an independent brand is often a huge risk for domestic companies. Liu: Valin's idea is to extend the product vertically and extend it forward. After the self-made chassis, the special-purpose vehicle is more competitive. Xingma is currently the largest customer of Hualing and the chassis can also meet the needs of other domestic enterprises. Reporter: How can technology introduction avoid falling into the "introduction - reintroduction" cycle? Liu: Currently, the Hualing heavy trucks are equipped with self-owned intellectual property rights in the cab, body, and several major assemblies. The powertrains are imported, and some parts and components are supplied by domestic companies. Since the brand right is in the hands of the whole development right, it cannot be controlled by others. Once I have the strength, the major assembly will continue to develop in depth, so that we can maximize the benefits of our own brand, and our international competitiveness will also become stronger. China's mobile phone and TV are very powerful in going out, precisely because most of the products are self-owned brands. This is worth learning in the automotive world. If China's autos move toward the Brazilian model, they will always be able to take orders from people and technology will not be able to learn. Once industries fail, foreign capital is withdrawn, and foreigners have no obligation to help the poor. Automobile companies do not go to the international market. They are not far away. No one of the world’s top 500 companies is only dominating in the country. From this perspective, autonomy is more important than anything else. The basic development conditions for high-end heavy-duty trucks are basically in mind: What can Chinese companies get from technical cooperation with Mitsubishi and Isuzu? Liu: Foreign-owned companies are all technology-led domestic large-scale truck companies. They are purely based on their own accumulated experience and have not developed cooperation with foreign companies. Hualing is taking a middle road and not only learns foreign technology, but is not controlled by foreign investment. From this point of view, we have our own characteristics. Note: It can be said that the conditions for the domestic self-development of high-end heavy trucks are basically in place. Liu: This is indeed the case! Because we are standing on the shoulders of giants, absorbing other people's things, and conducting self-summarization and self-public exhibitions, Hualing has slowly accumulated the necessary equipment and talents for independent development, and it has slowly accumulated through specialized vehicles and chassis. Part of the talent. There is an accumulating process for technology, but this condition is not available at the joint venture company. The joint venture company does not require engineering and technical personnel. The ready-made drawings are taken over for production. If the brand of a car is always in the hands of foreigners, the national automobile industry can never go up. They will not develop parts. Even if domestic brands introduce technology, he is also a driver of the domestic parts and components industry. Only when the entire vehicle has the basis for development can it become costly to go overseas. Reporter: Can China really become a truck factory in the world? Liu: It is entirely possible. The price of heavy trucks in Europe is very high, which is three times that of domestic products. Japanese products are twice as domestic. In addition, heavy trucks cannot be formed in large quantities like cars, and the degree of automation is not like cars. The labor cost occupies a large proportion. In this case, it is still very advantageous to develop the heavy truck industry in the country and eventually become a world-class factory. Solve the key technical issues, and ultimately face the international market is still very confident. Creating a self-owned brand is a continuous process: Valin does not ask for the greatest, but "longevity for longevity". Does this mean that the self-owned brand is destined to be a longer process? Liu: The world's top 500 companies and other large enterprises have gradually developed through long-term accumulation. There is a gradual and continuous development process. Some domestic companies have much better conditions than us. Hualing is not big. First, it must be strong. Enterprises are not afraid of being slow. They are afraid of standing and climbing mountains step by step. Eventually, they will be small. If we don't want to speed up, we won't be in a hurry for success, and our products will continue to improve and improve. Note: To build a self-owned automobile brand, do we really have this kind of "advanced advantage"? Liu: We do not need to learn from scratch technically. Japan used technology from Europe and America in the early days, and Korea studied Japanese technology. They had developed at a very low level. At present, we have such a good development environment that even foreign companies are surprised. As long as we can seize the opportunity, the possibility of surpassing foreign opponents is great. Our reporter: Li Hui
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