The integration includes the OEM, more than 30 supporting companies and 159 affiliates. On the same day, the new car of Wuxi Brilliance at the 151-member affiliate company was listed at the same time in six places across the country, while China will be out of the household car market. At the same time, the newly appointed chairman and president of the original Brilliance Jinbei President Su Qiang took office. Xiaogang Xiao first appeared in front of the media. With the new leaders and new products, a new structure is being built behind the changes surrounding Brilliance. "Before next April, a new Brilliance automobile will appear before the world." Xiaogang said. Brilliance will change the logo The appearance of Yan Xiaogang undoubtedly indicates the arrival of the new era of Brilliance. At last week's launch ceremony, Zhai Xiaogang told reporters that Brilliance is currently conducting a comprehensive brand integration plan, and the specific work will be completed before the Shanghai International Auto Show in April next year. Miao Xiaogang said that the brand integration plan is to integrate all the brands under the current Huachen Group, and in addition to vehicle manufacturing companies, it also includes more than 30 supporting companies and 159 related companies. Its leading ideology is six words: consolidation and improvement. ,improve. Min Xiaogang showed that he values ​​strategy and talent most importantly in managing a business. The strategy refers to the value direction and business philosophy of the company, while the talented person is the talented person who sets the strategy and implements the strategy. He disclosed that the new corporate institutions and staff leaders will be released soon. In an interview, Zhenghua Zheng, vice president of Brilliance Jinbei, said that from the current Brilliance’s new actions, the government’s efforts are constantly increasing. For the specific situation after the brand integration, Zheng Yu said that the integrated Brilliance will have new signs, and the new sign will be applied to Brilliance's products. China is no longer the mainstream product. The listing of Zunchi shows the end of the Huachen China Car era. For new products, Xiaogang Xiao said that the new Zunchi sedan will be targeted at middle-income household products as well as some commercial and official vehicles. He believes that Zunchi is expected to occupy a place when the new official vehicle is approaching. In terms of market expectations for the next year, Yan Xiaogang explained that this year's Brilliance Jinbei’s total production has reached 100,000, and in the case of self-owned brand cars, next year's production and sales will double this year. According to the latest statistics, as of the end of November, Brilliance China's total sales this year are about 10,000. Therefore, according to Yan Xiaogang, the production of cars in the next year will reach 20,000 cars. After Zun Chi is launched, China will no longer be the main product of Brilliance. Zheng Yu, vice president of Brilliance Jinbei Automobile, told the reporter that Zunchi will become the main model of Huachen Automobile in a period of time in the future, while Chinese Saloon will be the main driver of the taxi market. Zheng Yu also stressed that Brilliance Automotive is confident in occupying a place in the taxi market in Beijing. Our reporter has said that the new perspective Brilliance M3 plan emerged and the entire brand integration plan is closely related to the creation of new products. As early as 2002, Brilliance launched the R&D project for the new B-Class M2 sedan. At present, M2 has completed the design and will be put into production in 2005. The M3, which will be launched in 2007, is already under implementation. According to reports, the M3 model has been designed in Germany and is nearing completion. The M3 is 4.4 meters long and will probably be a sports car, but it will also have a variety of variants such as two-door and single-box cars. In addition to the M2 and M3 models, a flagship product that matches the V6 engine will also be launched later. In addition to the sedan, Brilliance will integrate the Jinbei brand into a variety of configuration products consisting of high-end MPV Grace and low-end sea lions consisting of two to three brands. The price range is between RMB 140,000 and RMB 230,000. , Mainly for different market segments. Reporter: He wakes up
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