Beijing Hyundai sales history breaks into the first echelon of cars


The long-awaited "Jin 9 Silver 10" sales period has finally arrived. Major manufacturers and distributors are eager to make full use of this period and sprint this year's sales target. However, the result was disappointing for almost everyone: In September, the overall auto market continued to suffer a "cold stream" attack. Although manufacturers and distributors have spared no effort in carrying out various price reductions and promotions, FAW Toyota, Changan Ford, Fit, Excelle and Dongfeng Citroen have all been involved in the price reduction vortex, but the auto market has not achieved the desired hot scene. Overall sales fell by more than 6% from August. The market for mid-to-high-class cars and mid-size cars with the largest price cuts also unexpectedly dropped by 7%, making people stunned. In stark contrast to this is the lively scene in Beijing's Hyundai 4S store. According to the on-site staff, "These days are extremely popular. Every day, there are so many people who are busy and busy. Everyone is tired, but also We are all very happy.” It is understood that in September Beijing Hyundai’s sales increased by more than 23% from the previous month to reach 15,570 units, hitting a new record high, among which Elantra’s sales once again achieved a historic breakthrough, reaching 12,087 units, ranking first among medium-class cars. The location of the name. This achievement also made Beijing Hyundai settled on the throne of the fifth place in China’s cars, and it has entered the ranks of the first echelon of Chinese car companies. The performance of Beijing Hyundai in September once again created a miracle in the history of Chinese cars. The use of these words to describe Beijing’s modern performance in September is not excessive. With only two models, Beijing Hyundai has sold more than 15,000 cars and entered the first tier of cars in the car market. Just two years into the Chinese market, Beijing Hyundai can compete with veterans who have fought for many years and do not fall short of wind. , And the weapon that it is armed with is only Sonata and Elantra. Looking at the top five manufacturers in the auto market, apart from Beijing Hyundai, Guangzhou Honda has Accord, Fit and Odyssey, Shanghai Volkswagen Passat, Santana, Santana 3000, Polo and Gol, FAW-Volkswagen Golf, Polaris, Jetta, Audi A4 and A6, Shanghai GM also has Regal, Sail, Excelle and GL8. Its leading performance is composed of three to five brands, and these products have been tested on the Chinese car. How is the young Beijing Modern? Does the veteran's competition take the initiative? "If a worker wants to do good, he must first sharpen his tools." Beijing Hyundai understands the fact that the two models introduced have excellent performance in the international market and are favored by internationally renowned automobile evaluation organizations. Sonata once again occupied the first place in the midsize sedan in the IQS (New Car Quality Satisfaction) survey released by JDPower in April this year. This is the third consecutive year Sonata has won this honor. Elantra also won the first place in the United States Domestic Comprehensive Evaluation of Satisfaction Index (TVI) implemented by Strategic Vision. In June of this year, Elantra was also selected as China's "China's Ideal Family Car of the Year" and "Better Model for Annual Value for Money", and it was the only mid-size sedan that was selected as "the annual cost-effective model." Weapons are insufficient for tactical supplements, and tactics are inadequate for strategic supplements What's more, Beijing Hyundai not only has excellent weapons, but also has strategies and tactics for building high buildings. His strategy of taking the initiative is also an important reason for Beijing’s modern victory. Since entering the Chinese market, Beijing Hyundai has been racing at a discounted price and has repeatedly set new benchmarks. In mid-September, Beijing Hyundai issued a new price strategy in a timely manner. Its entire line of products had an average price reduction of 10%, with a maximum reduction of 23,000 yuan. It caused a turmoil in the mid-level automobile market. After the new price strategy, Sonata's price range fell to 149,800 to 228,800 yuan, breaking the 150,000 yuan mark; Elantra's price range also dropped to 112,800 to 151,800 yuan, breaking the 120,000 yuan mark. The preferential price is a huge attraction for consumers. The staff of the Beijing Modern Market Department stated that “after consulting the new price strategy, the number of people who come to consult is 2-3 times the previous one.” Another incredible thing in September is the “tumbler” who has been dominating the Chinese market for more than 10 years— Both Jetta and Santana were pulled down. The only thing that created this miracle was the Elantra boy who had just entered the Chinese market just 10 months later. “After the Yangtze River pushes forward, a new generation will replace old people.” As we all know, Santana and Jetta were the first cars to enter the Chinese market. Their products have undergone more than 10 years of market trials and won the trust of Chinese consumers. They are the most recognized among Chinese consumers. s brand. But now both are being dismissed by Ilantra, its significance is no longer a problem of market share, but fully illustrates the product configuration of Elantra, the price of such products, has been widely accepted by Chinese consumers, its vitality It has just begun to appear in the domestic market. The slogan--Beijing Modern "Korean Wave" cannot contain the "cold stream" and "Korean Wave". This is the two topics most concerned by the Chinese auto market this year. Beijing Hyundai made full use of its own advantages, adhered to the correct market strategy, and made the overall "cold stream" an individual "Korean flow," illustrating its superior skills. Liang Chengxi, head of Beijing Modern Sales, said that although the overall auto market in China is weak this year, the estimated 150,000 total sales target “may not be able to be realized”, but the company will “maximally achieve this goal”. The sluggish auto market will not slow the pace of Beijing’s modern development. Next year, Beijing Hyundai will expand its special stores in small and medium-sized cities. It is expected that Beijing’s Hyundai’s domestic sales stores will rise to 300 before the end of next year. “Compared with major cities, the special sales shops established in small and medium-sized cities are relatively small in size, although their main functions are the same, which can reduce the financial pressure on operators.” In addition, according to reliable information, the new Sonata has now been established in South Korea. Liang Chengxi said that the introduction of new vehicles is already in the plan and will be put into domestic production by the end of next year. When asked about the expected selling price, Liang Chengxi said that compared to last year’s 50,000 productions, this year’s 150,000 production is expected to reduce the fixed cost of each vehicle by 1/3, and next year’s Beijing Hyundai’s production capacity will be expanded to 30. For 10,000 vehicles, the cost will continue to decline.

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